"This semester you will work as a collective to showcase your work. This is a typical exercise across creative subjects and it helps to launch you into creative industries. Create a campaign to promote the event, consider PR. And, of course, create a digital space that will help with promotion. You will need to designate roles and tasks so the process runs smoothly. Will you need a venue? Who will be your target audience? Will you need to fund-raise?
Grades will be determined by your efforts as part of a collaborative - so you must document the process from your personal perspective. Critically reflect on your role and the success of the event."
The class is uniting as a team to curate a showcase featuring some of our advertising projects. This exhibition could manifest as an event, a book, a documentary, an exhibition, or any other format that effectively showcases our collective work.
Initial Ideas
- Book
- Exhibition
- Documentary
- Digital Exhibition
Final Idea: 3D DIGITAL GALLERY (website featuring videos and images)
The concept revolves around transforming a real 3D street into a virtual canvas, allowing people to explore it as if they were walking through a gallery. Our projects are set up around the street like ads, creating an immersive experience for viewers.
Roles:
Name Ideas:
- Sidewalk Symphony
- Hidden Gallery
- Urban Expression
- Unorthodox
- City Walls
- Creative St.
- Euphoric escape
- Creative avenue
- City Rhapsody
- Mosaic Studio
- Rhapsody Studio (bf)
- Concrete Canvas
- UrbanCanvas Collective (bf)
- Downtown Groove
- City Beats Creations
- Euphoric Bazaar
- Sidewalk Jungle
- Motley Ave.
- Spartan Sunset
- DBH Art Avenue
- DBH Ave.
- Walk Down DBH Street
- DBH Sidewalk Chalk
- Sidewalk Art
- Spartan Art Avenue
- DBH24
- Campus Creatives
- Silicons Spartans
- DBH ADvenue
- DBH AD avenue
FINAL NAME: DBH ADvenue
Style Guide & Web Map
Brainstorm:
- For the logo I think we could use some image or icon from a known San Jose mural
- For the background we could use the mural located at the DBH room to tie it in
- As for the colors we could also use either the ones from SJSU/DBH or the colors from street art
- With Andrew, we worked on crafting the logo. We decided to use a street name sign to portray the name of our brand and tie it in to the whole 'street art' theme. We used the DBH colors and highlighted the AD in ADVENUE to make sure the audience knows it's not just a typo lol
I put some images together of different murals located around San Jose, mainly Downtown. I also included some ideas for fonts and colors. The colors you see are based on the street art i found. This was just to get a general idea of what colors and aesthetics are associated with San Jose street art.
Best website builders:
- Weebly
- Godaddy
- Ionos
- Squarespace
- Hostgator
- Shopify
- Zyro
- Wordpress
- Duda
- Tilda
- Framer
- Webflow
Fundraising Ideas
- Break Time Tea
- 7th St Plaza Bake Sale
*we ended up pitching in ourselves instead of fundraising*
Promoting:
- Tabling at 7th St Plaza and using our prints/designs in forms of stickers and give them out?
- Social Media Anticipation
- Email Marketing
- Flyer Sticker
- Introduction videos recorded at the DBH TV room (design our background)
Instagram
X Profile
Sticker Design Ideas for Promoting
Final Sticker Design:
Sticker Distribution:
- Student Union (34)
- DBH Tables (34)
- Library Tables (34)
- Nirvana Soul (34)
- DBH Bathroom Stalls (5)
Schedules and Project Timeline
Final Website:
