Ad Idea
Title: All you need is eggs
Story
Its 1965 and The Beatles have reunited after spending some time with their families. This reunion takes place in a recording studio as the purpose of it is for the band to write and record new songs for their raging fans. As soon as they see each other the jokes, laughs and hugs begin.
The commotion continues for a couple minutes and then they all get to work. The first song didn’t take long to write, John and Paul had recently visited a farm where they got inspired and wrote the chorus to their song “strawberry fields forever”. The second and third songs came easily as well.
By the fourth song the atmosphere had changed completely. There was no more laughing, or joking, or hugging. Now there was tension. Everybody was ready to go home after a very long day but they couldn’t. They still had to come up with one last thing. The name to the most important song of their album. The one that would later become a hit.
At this point they were really struggling to even stay awake. They decided to take a break, eat and come back to keep working endless hours, at least that’s what they thought.
They made their way to the kitchen, carrying their bad moods with them.
While making eggs for everyone, Paul humorously told his band-mates and best-friends that he had just remembered this funny story about how the original name for the song that is now called “Yeserday”, was actually “Scrambles eggs”. This made the band crack up (no pun intended). That tension that had made its way into the atmosphere vanished.
They were back to joking. Now about eggs. John suddenly opened his eyes as if he had a moment of realization. He stood up and said he had the name for their new song. He said, its going to be “all you need is eggs”.
My Deliverables
My Process
AD ideas brainstorm:
- Egg saying “crack a meal today” bc eggs can be used for breakfast, lunch and dinner
- Hand is approaching the egg cardboard and the egg is reaching out with both hands saying (I'm the chosen one)
- Carton of eggs with faces and one of them saying “join us for a snack”
- A plate of fried eggs and bacon and some phrase: crack a meal today, anytime meal,
- Weird or interesting way of eating egg, egg on a stick, egg wrapped in bacon, “rethink your egg”
- The seahorses rock band as eggs and one of them saying “happiness is egg shaped” the title of their song (heavens open up bc its cheaper)
- The Beatles as eggs with headline “all you need is eggs” bc they have a song where they say all you need is love
- The Beatles as eggs looking up at an egg substitute product with admiration and headline is “imagine all the eggs living life in peace” bc this is a lyric of the Beatles and the eggs want to live in peace which would happen if people start using substitutes for eggs because less eggs would be used by people
- Ad of an egg hugging the JUST bottle of substitute eggs (they’re best friends because people didn’t eat the egg)
- Funny ad of a plant laying an egg or eggs growing from plants (because its eggs made of plants)
- Hand is about to grab an egg from the egg carton and it starts screaming (doesn't want to be eaten) like talking orange/sausage party (ad for egg substitute)
Brainstorming The Final Idea (All You Need Is Eggs)
- Background abbey road image of the Beatles cover everyone knows
- All you need is love is a song by them but instead of love I'll use eggs
- Fun fact: Paul recently confessed to the media that "Yesterday" was originally called "Scrambled Eggs" (mentioned in my story)
- "I am the Eggman" is one of their lyrics
Approach to Selling Eggs:
- Organic, non gmo, grass fed, natural, farm to plate
- Funny egg maybe humpty dumpty or an egg that talks
- Changing lyrics of a song to be about eggs, eggs singing it
- Family eating breakfast, comfort,
Words related to eggs:
- Yolk
- Scramble
- Benedict
- White
- Poached
- Fragile
- Shell
- Humpty dumpty
- Farm
- Crack
- Chicken
- Cage
- Hay
- Carton
- Half dozen
- Organic
- Vital
- Protein
- Smelly
- Rotten
- Insult
- Eggnog
- Oval
- Reproduction
- Yellow
- Breakfast
- Orange juice
- Family
- Warm
- Thin
- Vulnerable
- Smooth
- Easter
- Face
- Recipe
- Natural
- Salty
- Ovaries
- Sperm
- Animals
- Mammals
- Humans
- Babies
- Dinosaur
- Caviar
- Deviled
- Hard boiled
- Kitchen
- Pan
- Spoon
- Nutrients
- Calories
- Fat
- Cycle
- Life
- Brown
- Egg salad
Some Of My IPad Sketches
AI sketches:
